Skip to main content

​
Overview

Strategic Priorities represent your organization’s key focus areas. By linking roadmap items to priorities, you can demonstrate how work contributes to your product strategy.
Strategic Priorities

​
What Are Strategic Priorities?

Strategic priorities are high-level themes or objectives that guide your product direction:
Example PrioritiesDescription
GrowthFeatures that drive user acquisition and expansion
RetentionImprovements that keep users engaged
PlatformInfrastructure and technical investments
ExperienceUser experience and quality improvements
Keep priorities focused—most organizations have 3-5 active priorities at any time.

​
Creating Strategic Priorities

1

Open Strategy Settings

Navigate to the Strategy section in your workspace.
2

Add Priority

Click + Add Strategic Priority.
3

Configure

Enter a name, description, and select a color.
Add Strategic Priority

​
Priority Properties

PropertyDescription
NameShort, descriptive title
DescriptionDetailed explanation of the priority
ColorVisual identifier used throughout the app
GoalsRelated goals that support this priority

​
Linking Items to Priorities

​
From Item Details

  1. Open an item’s detail panel
  2. Click the Priority dropdown
  3. Select a strategic priority

​
Via Bulk Edit

  1. Select multiple items
  2. Click Edit Selected
  3. Set the priority for all selected items
Link to Priority

​
Grouping by Priority

View your roadmap organized by strategic priority:

​
Timeline View

  1. Click the Group by selector
  2. Choose Strategic Priority
  3. Items appear in priority-based swimlanes

​
List View

  1. Click the Group by selector
  2. Choose Strategic Priority
  3. Items are grouped under priority headers
Priority Grouping

​
Strategic Priorities vs. Goals

Strategic PrioritiesGoals
PurposeHigh-level focus areasSpecific, measurable objectives
DurationLong-term (annual, multi-year)Time-bound (quarterly, project-based)
RelationshipGoals align to prioritiesGoals support priorities
Strategic Priority: Growth
├── Goal: Increase MAU by 25% Q1
├── Goal: Launch in 3 new markets Q2
└── Goal: Improve conversion rate 10%

​
Managing Priorities

​
Editing

  1. Open Strategy settings
  2. Click on a priority
  3. Update name, description, or color
  4. Save changes

​
Reordering

Drag and drop priorities to change their display order.

​
Archiving

When a priority is no longer active:
  1. Open the priority
  2. Click Archive
  3. Archived priorities are hidden but preserved for historical reference
Items linked to archived priorities retain their association—you can view them using filters.

​
Reporting & Visibility

​
Priority Dashboard

View high-level metrics for each priority:
  • Number of items
  • Completion percentage
  • Timeline distribution

​
Filtering

Use filters to focus on specific priorities:
  1. Open the filter bar
  2. Click Priority
  3. Select one or more priorities

​
Best Practices

Too many priorities dilutes focus. Aim for 3-5 active priorities.
Reassess priorities quarterly to ensure they reflect current strategy.
Use priorities in stakeholder communications to show strategic alignment.

Goals

Set measurable objectives under priorities.

Products

Organize by product area.